We've attacked most every obstacle, solved most every problem and made our fair share of mistakes. We broke new ground and trod over old ground. We succeeded, we failed. We won, we lost. We wouldn't have it any other way.
Along the way we reaffirmed certain long-standing convictions, embraced new ones and jettisoned some of the principles and practices polluting the worlds of marketing, communications and salesmanship today.
Among the principles we hold most sacrosanct is, "We haven't the money so we must think." A guiding philosophy espoused by Nobel Prize winning physicist, Ernest Rutherford.
Our arsenal of expertise includes all that allow us to engage in responsible commercial salesmanship—disciplined marketing, sales management, lead generation (though we so detest this term), relationship management, advertising, direct response, social media, public relations, etc.
When business gets done, as it always does, it's because someone embraced a new idea, product, service, process, technology and/or a new way of thinking – the very things you are selling.
Despite the seemingly insurmountable hurdle of reaching business prospects, they are interested in what you are selling only if they believe it will help them succeed personally and professionally. What this means is that we have to do a significantly better job coming up with more captivating, compelling and engaging strategies and ideas for earning the permission to get the audience and make the sale.
Challenge us to earn our permission to speak with you by contacting:
3159 Lafayette Ridge Road
Wayzata, MN 55391